Interested in finding Alexa traffic rank of a website? The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users reach.
The Alexa Traffic Rank is a well-known metric for comparing one website to another.
Alexa is a California-based subsidiary company founded in 1996, which was then acquired by Amazon in 1999. Alexa specializes in providing commercial web traffic data by gathering various toolbars and web browser extensions. The company provided a database to create Wayback Machine and a number of other various facilities. Alexa is well known for their Alexa Rank, a metric that ranks websites in order of popularity over the past 3 months.
The Alexa rank is calculated based on the browsing behavior of Internet users. Using a combination of estimated average daily Unique Visitors and Pageviews over a course of 3 months, the site ranking is calculated. Traffic ranks are updated daily. Unique Visitors are users who visit a site on a given day. Pageviews are the total number of user URL requests for a site. The data is collected using one of 25,000 browser extensions for Google Chrome, Firefox, and Internet Explorer.
Typing in the full domain name in the input box above, or the official Alexa website will show a website's Alexa Rank. The page results also reveal Bounce Rate, Daily Pageviews per Visitor, Daily Time on Site, Percentage of visits from Search, Demographics, a list of sites that link, and page speed/load times.
The general consensus is that there does appear to be a very rough, general correlation between a site's Alexa Rank and traffic. Correlations can also have many outlying data points, such as this correlation discussed. According to the Alexa website, traffic rankings of 100,000 and above should be regarded as rough estimates and that the closer a site gets to #1, the more accurate traffic rankings become.
Many webmasters with access to reliable web analytics data often report seeing web-traffic trends and statistics that are out of line with the corresponding Alexa Rank for each site. Here are two things which may cause the discrepancies:
When looking at a competitor's site, the Alexa Rank can be used to determine how popular the site is relative to the one comparing. Alexa Rank is only an estimate, and it should be treated as such. If you have access to your own server, you may implement the Google Analytics or similar analytical tools and obtain more precise data.